With so many people competing for the same positions, it is no wonder that applying online alone is just not enough to make an employer take interest in one. Fortunately, there are practical ways to ensure your application stands out and creates a lasting impression.
Understand the Impact of Applicant Tracking Systems (ATS)
Many companies use an Applicant Tracking System or ATS to manage the high volume they receive. These systems scan through CVs for keywords matching the description before any human gets to lay their eyes on them. If your CV isn’t optimized for ATS, it may never reach a hiring manager.
To improve your chances, tailor each CV to the specific job you’re applying for. Use keywords from the job listing – especially in the skills, qualifications, and experience sections. Ensure your CV has a clean and simple format, avoiding fancy fonts or graphics that ATS software may not process correctly.
Personalise Your CV and Cover Letter
One of the most common mistakes applicants make is submitting the same CV and cover letter for every job. Hiring managers can tell when an application is generic, and it often ends up being overlooked. Customising your CV and cover letter for each position shows that you’ve taken the time to understand the job and the company.
Focus on highlighting relevant skills and experience that match the job description. Tailor your cover letter to express genuine interest in the company and how your specific abilities make you a good fit for the role.
Highlight Transferable Skills and Quantifiable Achievements
It’s not just a matter of experience; employers want to know what kind of impact you have made thus far in your previous positions. You could do this by including some quantifiable achievements. For instance, instead of stating that you “improved team performance,” you say, “increased team efficiency by 15% over six months.” Numbers and measurable results help paint a clear picture of your abilities and successes.
Additionally, if you’re applying for roles outside your current field, focus on transferable skills. Abilities like leadership, communication, and problem-solving are valuable across industries and can help bridge the gap between your experience and the requirements of the new role.
Build and Maintain an Impressive Online Presence
These days, it’s not just your CV that hiring managers look at – your online presence is just as important. Make sure your LinkedIn profile is up to date, with a professional photo, a concise and clear summary, and detailed work history. Engage with relevant industry content by sharing posts, commenting, and joining professional groups. This shows recruiters that you’re active and knowledgeable in your field.
It would also be a good idea to review your personal social media accounts. Employers may search for you online, so be sure that your public profiles present a professional image.
Network Virtually to Gain Insider Access
Even in the digital era, networking has remained one of the most effective ways to get a job. Building connections online can help you bypass the crowded field of applicants and gain access to the final decision-maker directly.
Start by researching the companies you’re interested in. Use LinkedIn to follow their employees, engage with their posts, and gradually build relationships. Once you’ve established a connection, don’t hesitate to reach out with a message expressing your interest in their company or industry. This can lead to referrals or helpful insights into the hiring process.
Follow Up After Submitting an Application
Following up on your application can give you a leg up over other candidates. Sending a polite, professional email to the hiring manager a few days after you apply indicates initiative and reinforces enthusiasm for the role.
Keep your message brief and to the point. Mention your applied-for position, reiterate your interest in the position, and offer any additional information. A well-timed follow-up will leave a good impression and keep your application on top of the list.
Focus on Continuous Learning and Skill Development
The only way to keep the lead in such a competitive market is by continuing to build skills. Take advantage of online courses and certifications that strengthen your CV. Even those short courses featured on such platforms as LinkedIn Learning or Coursera can make a difference.
Not only does this show employers that you’re committed to professional development, but it also gives you an edge over other candidates who may not be up to date with the latest industry trends. Standing out in the competitive job market is an overwhelming feat, but you don’t have to go it alone. At Express Employment Professionals, we help people like you refine an approach and connect with the right opportunities. From guidance on optimising your CV to improving your online presence and finding the right job fit, our team is ready to support you every step of the way.
Reach out today and take the next step in landing your perfect job with confidence.