Description
JOB AT A GLANCE:
Our client is looking for an experienced Brand Manager to help them build their brand and raise
brand awareness. You’ll work across all levels and departments of our organization to find what
makes us unique and communicate it to the world.
RESPONSIBILITIES:
• Analyze brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and
sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactic
KNOWLEDGE, QUALIFICATIONS, SKILLS & EXPERIENCES:
• Proven working experience as Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies and communicate
recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Strong understanding or passion of South African soccer
• Experience in sports sponsorship or marketing sponsorship
• Energetic, hungry, and passionate about marketing.
• Degree in marketing or a related field